I came across an interesting article over at wired.com about new ways that artists are marketing and selling their music. Check out the article here.
According to the article, teenagers are less frequently downloading music and more frequently using online radio sites like Pandora. To combat this trend, artists are trying to find more creative ways to market and sell their music. Some of these are a bit absurd, and range from offering a free music download when you purchase a can of soup, to selling music in older formats (8-Track anyone?). Some artists are even offering t-shirts that include a download of their album. The question is “Is any of this effective?”.
It’s anyones guess which, if any, of these things will catch on. However, I’m willing to bet that at least a few of them will NOT catch on. Especially the ones that use older media formats…
While selling music on a cassette tape would certainly make you different, I don’t think it would necessarily increase sales. I doubt that the current generation of iPod users would trade their iPod that carries multiple thousands of songs, for a walkman just to listen to one cassette. In fact, check out another article on that subject here. The same is true of artists who are offering their music on the now ancient 8-track.
Some of these methods, on the other hand, have great potential.
Some artists are offering iPhone apps that allow users to not only listen to their music, but remix it as well. In my opinion, something like this could really take off. It can be downloaded instantly, used wherever you are, and is compatible with an iPod. I can fully imagine many teens using something like this, where I cannot with something like an 8-track version of an album.
Make sure to check out the article here.
COPYCATS Media Marketing Intern