Posted by Chris Brummund
I found a great article over at Music Think Tank that outlines an interesting idea for distributing and promoting new music in the future.
As a musician, you may develop a “survival-of-the-fittest” mentality and see other bands and artists as your competition. Instead of fighting against your fellow musicians, the article suggests uniting together and forming your own internet radio station based on the particular niche market you serve. Get a concentrated group of artists to join in and form a co-op of sorts, then start building a channel for like mined fans to follow.
You can read the article in full to get a better idea about what this author advocating. But I’d like to just focus on this excerpt:
It’s essential to find unencumbered songs (no strings attached - any deal is possible) that squarely appeal to the niche you are targeting. Each song will have to meet a quality threshold and you will have to monitor your traction analytics (plays, skips, session ends, downloads, etc.) to determine when it’s time to say goodbye to certain songs. You will also have to set all politics and personalities aside when programming your station. Death occurs for a proposition like this when you start spinning songs and featuring videos because you like the person more than his or her music.
This paragraph puts the emphasis on quality. You need to play good music to build credibility as a trust source of *insert genre here* music. Analytics are suggested to determine which songs should go and which should stay. But won’t this make your new music channel just like the commercial radio stations and big record labels we were supposedly fighting against? If you boot off the least popular songs and artists, you’re left with playlists that spin the same popular artists constantly. It’s no different then your typical Top 40 radio station.
As a channel manager, you’d be in charge of finding new music to keep your playlists fresh. This would involve quite a bit of hustle. Sure, there are plenty of bands out there, but how many fit within your niche channel? And how many of those bands are willing to become an active participant in your channel? Finally, how many of those bands are good enough to be on your channel?
This is where it gets fun. It’d be a lot of work to make something like this happen, but I’d imagine it gets a lot easier once you have a large group of solid artists to work with. So who’s ready to give this a shot?
The other day, I posted a link about starting to use Twitter. Since then, I’ve put a hold on the CD replication and other COPYCATS Media fare. Instead, I’ve been digging up a whole lot of other useful information and interesting stories regarding this application and its use by the music industry.
I found this case study about how an artist got 14,000 downloads within 48 hours by using Twitter to create a buzz. He simply gave his music to a friend and asked him to help spread the word. While Twitter no doubt played a large role in this accomplishment, you have to consider the collaboration with Lil Wayne was arguably a bigger factor in this promotion’s success.
So there you have it: get Lil Wayne to do a track with you, post it on Twitter, and get 14K downloads in just 48 hours. Simple as that.
Can’t find Lil Wayne’s phone number? Dang. Now what? Continue reading 'Twitter Promotion for Those Who Don't Collaborate With Lil Wayne'»
As we kick off 2009, I thought I’d share a post I read from UK music blog. The author vents some frustrations about big record labels, commercial radio, and the monotonous sounding music that they promote. He laments for the unique artists who will never get their big break, but he also strongly encourages them to keep creating new music and not to let anyone change them.
I definitely agree with his encouragement to keep recording new music, but I do not share in his frustration and lament. Mainstream music promoted by big companies will always tend to lack in variety. These companies are marketing music to the masses, so it pays to stick with what they know is acceptable to most music listeners. As the kids like to say these days, “it is what it is.” There’s still lots of good music being promoted by big labels.
The term “big break” can also have different meanings for everybody. Maybe yours is playing a sold-out show at the premier venue in your hometown. Maybe it’s selling out the first 1000 copies of your album. Or maybe it’s hitting a milestone number of friends/fans on MySpace. If you promote yourself well and rack up a million hits on your band’s web page, then that could get the attention of a record label.
I’m sure lots of musicians would love to become big rock stars, but I believe they mostly want their music to be heard and enjoyed. With social networking sites, you are able to reach millions of music fans with your computer. As long as there’s a huge audience out there who is willing and open to listening to new music, there will always be that inspiration to write more songs, record more albums, and play more shows.
That is what keeps us replicating CDs and DVDs here at COPYCATS Media. So to wrap up this post, we’d like to thank all the dedicated musicians who keep on churning out new music and albums. And thank you to all the eager fans out there who support these musicians by going to their shows, buying their CDs, and for being willing to listen to something new.
Here’s to the New Year!